My sister is doing a report about starbucks and she got all the info so far but she can’t find about the logo. If you please,find as much info about the logo as you can because I don’t want my sister to lose her grades.
What does the starbucks coffee logo stands for?
November 10th, 2008 · 4 Comments
Tags: Coffee
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4 responses so far ↓
1 sharpiee2 // Nov 10, 2008
http://mythology.typepad.com/mythology_the_meaning_beh/2008/05/starbucks-logo.html
2 THosenfeld // Nov 10, 2008
http://brandautopsy.typepad.com/brandautopsy/2005/06/the_evolution_o.html
Hope this helps!
3 Brooke // Nov 10, 2008
Il Giornarle was an espresso café opened by Howard Schultz in 1986 after failing to convince the original owners of Starbucks to focus on serving espresso beverages. By 1987, the two remaining original owners of Starbucks decided to sell the business and Howard jumped at the chance to buy Starbucks and remake it into the espresso bar concept he had just begun at Il Giornale.
Il Giornale had a green circle-shaped logo. Howard’s partner Terry Heckler looked through old marine books until he came up with a logo based on an old sixteenth-century Norse woodcut: a two-tailed mermaid, or siren, encircled by the store’s original name, Starbucks Coffee, Tea, and Spice. That early siren, bare-breasted and Rubenesque, was supposed to be as seductive as coffee itself. The Il Giornale name was inscribed in a green circle that surrounded a head of Mercury, the swift messenger god.
To symbolize the melding of the two companies [Il Giornarle and Starbucks] and two cultures, Terry Heckler came up with a design that merged the two logos. He kept the Starbucks siren with her starred crown, but made her more contemporary. He dropped the tradition-bound brown, and changed the logo’s color to Il Giornarle’s more affirming green.
In 1992 the logo was again revised by Heckler. She stayed mostly the same but lost her navel.
4 Rebecca // Nov 10, 2008
Il Giornarle was an espresso café opened by Howard Schultz in 1986 after failing to convince the original owners of Starbucks to focus on serving espresso beverages. By 1987, the two remaining original owners of Starbucks decided to sell the business and Howard jumped at the chance to buy Starbucks and remake it into the espresso bar concept he had just begun at Il Giornale.
Il Giornale had a green circle-shaped logo. Howard’s partner Terry Heckler looked through old marine books until he came up with a logo based on an old sixteenth-century Norse woodcut: a two-tailed mermaid, or siren, encircled by the store’s original name, Starbucks Coffee, Tea, and Spice. That early siren, bare-breasted and Rubenesque, was supposed to be as seductive as coffee itself. The Il Giornale name was inscribed in a green circle that surrounded a head of Mercury, the swift messenger god.
To symbolize the melding of the two companies [Il Giornarle and Starbucks] and two cultures, Terry Heckler came up with a design that merged the two logos. He kept the Starbucks siren with her starred crown, but made her more contemporary. He dropped the tradition-bound brown, and changed the logo’s color to Il Giornarle’s more affirming green.
In 1992 the logo was again revised by Heckler. She stayed mostly the same but lost her navel.